Accordint to EUobserver.com, the European Commission on Thursday (30 September) said it is to take the United Kingdom to court for not fully implementing data privacy rules for online users and allowing service providers to use "behavioural advertising" based on the websites visited by web surfers.
The legal case follows complaints from UK internet users who claim to have been spammed with ads as a result of so-called deep-packet inspections revealing the patterns of their daily online activities. Despite requests made last year by the commission, London has so far failed to amend its legislation so that it complies with EU law.
Read more here: http://euobserver.com/9/30935/?rk=1
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